Product launch checklist
Work through supplier, listing, pricing, and marketing tasks before a new product goes live. Each task has an optional note field for a date, a figure, or a link — check items off as you complete them, then export the whole checklist (with your notes) to a branded PDF or a CSV for your team.
Frequently asked questions
How do I know if my launch pricing is actually profitable?
Run your landed cost (product cost, shipping, packaging, and payment processing fees) plus your target margin through a product margin calculator before you finalise the listing price, not after. It's much cheaper to catch a thin-margin price during planning than after you've already advertised it — changing a live price erodes customer trust and can trigger comparison-shopping engines to flag the change. Use the Product margin calculator to check this before launch.
Why order inventory with a buffer instead of an exact match to forecast?
Launch demand is inherently uncertain — a product that gets picked up by an influencer, appears in a bundle promotion, or simply resonates better than expected can sell through a conservative forecast within days. A stockout in the first week of a launch is worse than a small amount of excess inventory, because it wastes the exact marketing spend and momentum you built to drive that initial demand, and can push early buyers to a competitor before you get a second chance.
What's the risk of skipping the customer support briefing before launch?
Support tickets spike in the first few days after any new product goes live — sizing questions, shipping timelines, and return policy questions in particular. If support hasn't been briefed on the product details, return policy, and known issues, response times slow down right when first impressions matter most, and inconsistent answers between support agents can turn a minor question into a public complaint or a refund request.
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