5 tools
Acquisitions tools
SDE valuation, deal analysis, and due diligence tools for buying and selling online businesses.
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Acquisition payback period & IRR calculator
Free acquisition payback and IRR calculator for online businesses. Enter purchase price, monthly profit, and expected growth to see months to payback and 3-year internal rate of return.
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P&L normalization / SDE add-back calculator
Step through common P&L add-backs — owner salary, personal expenses, one-off costs, depreciation — to convert a raw profit figure into a clean SDE. Before-and-after comparison table included. Download as CSV or PDF.
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SDE / multiple valuation calculator
Free SDE valuation calculator for online businesses. Enter revenue, expenses, and owner salary to compute Seller's Discretionary Earnings and see a valuation range by business type — SaaS, content site, ecommerce, or mobile.
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Seller financing deal analyser
Compare an all-cash acquisition vs a seller-financed deal. Enter down payment, interest rate, and term to see monthly cash-flow comparison, total interest cost, and the effective discount vs paying cash.
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Traffic value vs asking price ratio
Content site due diligence calculator. Enter monthly organic sessions and niche CPC to see equivalent paid traffic value, then compare against the asking price to get the traffic-value multiple.