7 tools
Content & media tools
RPM, sponsorship pricing, and traffic value tools for content site owners.
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Ad revenue (RPM) calculator
Free ad revenue calculator for content sites. Enter your monthly pageviews and RPM to see estimated ad revenue — or enter a revenue target to find the pageviews you need at your current RPM.
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Affiliate program profitability calculator
Enter your product margin, commission rate, monthly affiliate sales volume, and network fees to see net profit per sale and whether the channel is worth running at your margins.
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Content ROI calculator
Estimate the equivalent paid-ad value of your organic traffic against your content production cost — with break-even month and net return projected over 12–36 months.
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Email list value calculator
Enter your list size, open rate, click-through rate, and conversion data to see monthly revenue, revenue per subscriber, and an estimated asset value for your email list.
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Newsletter sponsorship CPM calculator
Free newsletter sponsorship CPM calculator. Enter your list size, open rate, and CPM to find your rate per sponsored send — or enter a target rate to see the implied CPM.
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Organic traffic value calculator
Free organic traffic value calculator. Enter your monthly organic sessions and average CPC to see what your SEO traffic would cost if you bought it via Google Ads — the standard way to quantify the ROI of organic search.
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Sponsored content pricing calculator
Free sponsored content pricing calculator. Enter your monthly pageviews, niche, and engagement quality to get a suggested rate range for sponsored posts — so you stop undercharging.