4 tools
Content & media calculators
RPM, sponsorship pricing, and traffic value tools for content site owners.
-
Ad revenue (RPM) calculator
Free ad revenue calculator for content sites. Enter your monthly pageviews and RPM to see estimated ad revenue — or enter a revenue target to find the pageviews you need at your current RPM.
-
Newsletter sponsorship CPM calculator
Free newsletter sponsorship CPM calculator. Enter your list size, open rate, and CPM to find your rate per sponsored send — or enter a target rate to see the implied CPM.
-
Organic traffic value calculator
Free organic traffic value calculator. Enter your monthly organic sessions and average CPC to see what your SEO traffic would cost if you bought it via Google Ads — the standard way to quantify the ROI of organic search.
-
Sponsored content pricing calculator
Free sponsored content pricing calculator. Enter your monthly pageviews, niche, and engagement quality to get a suggested rate range for sponsored posts — so you stop undercharging.