Email list value calculator
How much is your email list worth? Enter your list metrics to see monthly revenue, revenue per subscriber, and an estimated asset value — the numbers that matter when building or selling a newsletter business.
Email list value calculator
Results
Revenue per subscriber / mo
$0.24
Benchmark: $1–3 is solid for most niches
Monthly engagement
Monthly revenue
Estimated list asset value
$75,072 – $112,608
24–36× monthly revenue — typical newsletter acquisition multiple
How list value is calculated
Own-product monthly revenue = monthly clicks × conversion rate × average order value. Monthly clicks = subscribers × CTR × monthly sends. Sponsorship revenue = (subscribers ÷ 1000) × CPM × sponsored sends per month.
Asset value uses a 24–36× monthly revenue multiple — the range seen on newsletter and content site acquisition marketplaces like Flippa, Acquire.com, and Empire Flippers. Growing lists with consistent revenue command 36× or higher; flat or declining lists sit at 24× or below. This is a rough estimate — actual valuation depends on revenue consistency, growth trajectory, subscriber quality, and niche defensibility.
About this tool
Enter your subscriber count, open rate, click-through rate, monthly send frequency, email-to-purchase conversion rate, and average order value. The tool shows monthly revenue from your own products, sponsorship value at your chosen CPM, revenue per subscriber, and a rough asset value for the list — the two angles used to monetise and value a newsletter business.
Frequently asked questions
What is a good revenue per subscriber benchmark?
Industry benchmarks vary by niche and monetisation model. A commonly cited guideline for email-driven businesses is $1/subscriber/month as a minimum for a healthy list, $2–3 as solid, and $5+ as excellent. Cold-traffic lists with high unsubscribe rates tend to sit at $0.10–0.30; warm, highly segmented lists with strong product fit can reach $10+.
What CPM should I use for newsletter sponsorships?
CPM (cost per thousand subscribers reached per send) varies by niche. Finance and B2B newsletters command $50–100 CPM. Marketing, creator, and tech newsletters typically see $30–60 CPM. Lifestyle and general content might get $15–30 CPM. These rates assume your open rate is average or better; sponsors pay for opens, not raw sends, so a 50%+ open rate commands a premium.
What click-through rate should I enter?
Click-through rate here means the percentage of your list that clicks a link in a given email (clicks ÷ total subscribers sent). Industry average for email is roughly 2–3% of total subscribers. If your platform reports CTR as a percentage of opens (CTOR), multiply it by your open rate to convert: CTOR × open rate = CTR.
How is list asset value calculated?
The tool shows an estimated asset value range based on a 24–36× multiple of monthly revenue — the typical range applied to newsletter and content businesses on acquisition marketplaces. This is a rough guide: actual valuation depends on growth rate, churn, niche, and revenue consistency. A growing list commands the higher end; a stagnant or declining one sits at the low end or below.
Why are there two revenue figures — own products and sponsorships?
Most email lists monetise through a mix of selling their own products/services and sponsoring other brands' messages. Own-product revenue depends on conversion rate and order value. Sponsorship revenue depends on send frequency and your list size/engagement. You can run both simultaneously — a single send can include both a product pitch and a sponsored slot.