Sponsored content pricing calculator
Find out what to charge for a sponsored post — based on your traffic, niche, and audience engagement.
Enter your monthly pageviews, select your niche and engagement level. The calculator returns a suggested rate range per sponsored placement, with a floor below which a placement isn't worth your time.
Sponsored content pricing calculator inputs and results
How this calculator works
The base rate is derived from observed direct-sold sponsorship rates across different content niches, expressed as a dollar figure per 1,000 monthly pageviews. Finance and B2B content commands higher rates because advertisers pay a premium to reach audiences with high commercial intent — insurance, software, and financial product advertisers have much higher customer lifetime values than mass-market consumer brands, so they can afford higher CPMs.
The engagement multiplier adjusts the base rate for audience quality. Reach alone doesn't fully explain sponsorship value — a site with 100,000 pageviews from a loyal, niche audience is worth more to many advertisers than 100,000 pageviews from viral traffic with no brand affinity. Strong engagement signals (time on site, email subscribers, repeat visitors) support higher rates and are worth quantifying in your media kit.
The floor price is set at half the low-end estimate. Below this, the content production effort and the opportunity cost of selling a placement at below-market rates (including any link equity you're transferring) typically isn't worth it.
About this tool
This tool suggests a pricing range for a sponsored blog post or article based on monthly pageviews, content niche, and audience engagement quality. Inputs: monthly pageviews, niche (from finance to food), and whether your engagement is above average, typical, or still developing. Outputs: a suggested rate range per sponsored placement, the rate per 1,000 monthly pageviews, and a minimum floor below which it is not worth accepting a placement. The model is based on typical market rates for direct-sold sponsorships — not affiliate CPMs.
Frequently asked questions
How is the suggested rate calculated?
The base rate is a per-1,000-pageview figure derived from observed market rates in each niche. Finance and B2B command higher rates because their audiences have higher commercial intent and advertisers pay more to reach them. The rate is then adjusted by engagement quality — sites with strong engagement metrics (time on page, low bounce rate, loyal audience) can command a premium; newer sites with less-established audiences typically start lower. The result is a range rather than a fixed number because real-world rates vary with advertiser budget, exclusivity, and relationship.
Should I charge per post or per month?
Per post is more common for blog content because each placement has a defined output — a published article, product review, or guide. Per-month pricing makes more sense if you're selling an ongoing presence: a recurring newsletter mention, a sidebar placement, or a content series. If you're selling a one-time sponsored post, use this calculator directly. If you're building a longer-term package, multiply by the number of placements and consider offering a modest discount for commitment.
What does engagement quality mean here?
Strong engagement means your audience is genuinely active — above-average time on page, strong email list relative to traffic, comments, returning visitors. Average is the typical profile for a content site of your size without strong community signals. Developing applies to newer sites, those with thin content, or traffic that comes primarily from viral social shares with low depth metrics. Advertisers pay more for audience quality, not just reach.
What about do-follow links and SEO value?
Many sponsors are partly or wholly motivated by the SEO value of a do-follow link from your domain. If your domain authority is high (DA 50+), the link value alone can justify rates above what this calculator suggests for your pageview count. Conversely, you should not include do-follow links in sponsored content without disclosing the relationship — and many SEO-savvy publishers add a rel="sponsored" tag to stay compliant with Google's guidelines while still charging for the placement.
This feels lower than what I've seen quoted elsewhere — why?
This calculator reflects rates for direct outreach campaigns where a brand or agency approaches you. Rates sourced from influencer platforms, media kit templates, or agency rate cards are often aspirational figures that assume perfect audience fit and strong DA. Real transaction prices from smaller sites are often 30–50% below stated rates. Start with the range here, then adjust based on what you're actually being offered, your domain authority, and whether the advertiser's product genuinely fits your audience.