Bundle pricing lift calculator
Find the bundle price that maximises revenue per order without dropping below your target margin — and see exactly how much you can discount from the individual sum before the economics break.
Enter each product's individual price and unit cost, set your target margin, and optionally try a specific bundle price. The calculator shows the minimum bundle price that hits your target, the maximum discount you can offer from the combined individual prices, and the revenue difference from selling as a bundle versus separately.
Bundle pricing calculator inputs and results
Products in bundle
Minimum gross margin you want to keep on the bundle sale.
Enter a price you're considering to see its margin and discount.
Bundle economics
Minimum bundle price
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The floor price that still hits your target margin.
At your test price
How this calculator works
The minimum bundle price is the price at which gross profit divided by bundle price equals your target margin. The formula is: total COGS ÷ (1 − target margin %). Below this price you are selling at below your margin target; above it you have room to negotiate or discount.
The maximum discount is how much you can reduce the combined individual prices before hitting the floor. For example, if individual prices sum to $75 and the minimum bundle price is $60, the maximum discount is 20% — offering any more erodes margin below your target.
Common bundle pricing strategy: set the bundle at 10–15% below the individual sum, enough to incentivise the customer to add all items without giving away margin. Use the minimum price as your hard floor and use the test price field to quickly check any specific price you are considering.
About this tool
Enter up to five products with their individual prices and unit costs, set your target margin, and optionally test a specific bundle price. The tool calculates the minimum bundle price that hits your target margin, the maximum discount you can offer from the sum of individual prices while keeping that margin, and the revenue per order from selling as a bundle versus separately. Useful for designing bundles that genuinely increase order value without silently eroding margin.
Frequently asked questions
How is the minimum bundle price calculated?
The minimum bundle price is the price at which your gross margin equals your target. The formula is: total COGS ÷ (1 − target margin %). For example, if total COGS across all products is $18 and your target margin is 40%, the minimum bundle price is $18 ÷ 0.60 = $30. At this price you hit exactly 40% margin — anything below it and you're selling below target.
What's the difference between the minimum price and the recommended price?
The minimum bundle price is the floor — the price at which you hit exactly your target margin. The recommended anchor is the sum of individual prices, which is what the customer would pay without the bundle. The bundle deal is the discount you offer from that anchor while still clearing your minimum price. Common practice is to price bundles 10–20% below the individual sum — this tool tells you whether that discount is sustainable given your margin.
Why bundle at all if I'm selling at a lower total price?
Bundles lift average order value by getting customers to buy products together they might otherwise buy separately at different times — or not buy at all. The revenue uplift from increased order frequency and attachment rate typically outweighs the discount given. Bundles also reduce per-order fulfilment cost and can clear slow-moving inventory when paired with a fast-moving hero product.
Should I bundle products with different margin profiles?
Yes, but track the blended COGS carefully. A high-margin hero product bundled with a low-margin accessory can easily drag the bundle margin below your threshold. This tool shows the blended result — if the minimum price comes out higher than what you'd realistically charge, the bundle math doesn't work and you should reconsider which products to pair.